Maryam Simpson is a New Jersey–based marketing specialist known for blending data-driven strategy with authentic brand storytelling. Born and raised in Central New Jersey, Maryam’s work reflects a lifelong interest in communication, design, and human behavior—an intersection that continues to define her approach to modern marketing. Maryam earned her Bachelor of Science in Marketing and Communications from Rutgers University–New Brunswick in 2014, where she developed a strong foundation in consumer psychology and brand strategy. She later expanded her technical expertise with a Digital Marketing Certificate from NYU School of Professional Studies, specializing in SEO, analytics, and performance-based marketing. She began her career at Garden State Financial Services in Newark, where she supported email marketing, social media management, and market analysis. In 2017, Maryam joined BrightLeaf Media Group in Jersey City as a Marketing Specialist, managing campaigns across healthcare, retail, and technology sectors. Her work contributed to measurable growth, including significant increases in online engagement, SEO traffic, and e-commerce performance for multiple clients. In 2021, Maryam transitioned into a hybrid marketing strategy role at EverNova, a sustainability-focused consumer brand based in Hoboken. There, she collaborates closely with product and leadership teams to align brand messaging with consumer values, combining analytics, storytelling, and purpose-driven strategy to build long-term brand trust.